Privacy Policy

Effective date: September 7, 2026

Last updated: September 7, 2026

1. Who We Are

Total House Water Co. ("we," "us," or "our") installs whole-home water filtration, softening, and reverse osmosis systems for customers in New York, New Jersey, and Connecticut. This Privacy Policy applies to www.totalhousewaterco.com (the "Site") and to the information we collect when you contact us, request a quote, or interact with our advertising.

2. Information We Collect

We collect information in the following ways:

• Information you provide directly. When you submit our quote request form, call, text, or email us, we may collect your name, phone number, email address, zip code or street address, and details about the service you're requesting (for example, city or well water, staining, taste/odor issues, or a message you write to us).
• Automatically collected information. When you visit the Site, we and our service providers may automatically collect certain technical information, such as your IP address, browser type, device type, pages viewed, referring URL, and general location (city/region), typically through cookies, pixels, and similar technologies.
• Information from advertising platforms. We use tools such as the Meta Pixel/Conversions API and Google Ads/Analytics tags to understand how visitors reach our Site and to measure the effectiveness of our ads. These tools may share limited, hashed, or aggregated data (such as the fact that a form was submitted, or a page was viewed) back with Meta and Google. See Section 5 below for details specific to Meta advertising.

3. How We Use Your Information

We use the information we collect to:

• Respond to quote requests, schedule estimates and installations, and communicate with you about your project;
• Provide customer service and follow up on completed work;
• Send you requested information by phone, email, or SMS (only where you have opted in, as SMS consent is optional and never required to receive a quote);
• Measure and improve our advertising, including ads run on Meta (Facebook/Instagram) and Google, and to build custom or lookalike audiences for future ad campaigns using hashed contact information where legally permitted;
• Analyze Site traffic and usage to improve content, navigation, and performance;
• Comply with legal obligations and enforce our terms.

We do not sell your personal information to third parties for their own independent marketing purposes, and we do not share your mobile phone number with third parties for their own marketing.

4. Cookies and Similar Technologies

Our Site may use cookies, pixels, and local storage to remember preferences, measure traffic, and support advertising. This can include:

• Essential cookies needed for the Site to function;
• Analytics cookies (e.g., Google Analytics) that help us understand how visitors use the Site;
• Advertising cookies/pixels (e.g., Meta Pixel, Google Ads tag) that help us measure ad performance and show relevant ads to people who have visited our Site or are similar to our customers.

You can control cookies through your browser settings, and many browsers let you block or delete cookies. Blocking certain cookies may affect how the Site functions.

5. Advertising on Meta (Facebook & Instagram)

We advertise our services on Meta platforms, including Facebook and Instagram. As part of this, we may use the Meta Pixel and/or Meta Conversions API on our Site. These tools allow Meta to receive information about your visit — such as the pages you viewed, whether you submitted our quote form, and technical identifiers like your IP address or browser information, some of which may be hashed before being sent.

Meta uses this information to help us measure the results of our ad campaigns, and to show you (or people like you) ads for our services on Facebook, Instagram, and Meta's ad network. Meta acts as an independent controller of the data it receives in this way and processes it according to its own privacy policy. You can learn more about how Meta collects and uses this information, and manage your ad preferences, at Meta's Privacy Policy and Meta's Ad Preferences pages.

6. Other Advertising and Analytics Partners

We may also use Google Ads, Google Analytics, and similar tools to measure and improve our advertising and Site performance. These providers may set their own cookies and collect information consistent with their own privacy policies. You can review Google's practices at Google's Privacy Policy and opt out of personalized advertising through Google's Ad Settings.

7. How We Share Information

We may share information with:

• Service providers who help us operate the Site, process quote requests, send communications, or run our advertising (for example, form/lead processing services, email or SMS providers, and ad platforms such as Meta and Google);
• Installation and field personnel as needed to schedule and complete your service;
• Legal and safety purposes, if required by law, subpoena, or to protect the rights, property, or safety of Total House Water Co., our customers, or others;
• A successor entity in the event of a merger, acquisition, or sale of assets, subject to this policy or a comparable one.

8. Your Choices and Rights

Depending on where you live, you may have rights to access, correct, delete, or limit the use of your personal information, and to opt out of certain advertising or the "sale" or "sharing" of information (as those terms are defined under laws like the California Consumer Privacy Act). To exercise any of these rights, or to opt out of marketing communications, you can:

• Email us at TotalHouseWaterCo@Gmail.com or call (845) 996-6753;
• Reply "STOP" to any marketing text message to opt out of SMS;
• Unsubscribe using the link in any marketing email;
• Adjust your ad preferences directly on Meta or Google using the links in Sections 5 and 6 above.

We will respond to verifiable requests consistent with applicable law.

9. Children's Privacy

Our Site and services are directed to adults seeking home water treatment services. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

10. Data Security

We use reasonable administrative and technical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain quote requests, customer, and job records for as long as reasonably necessary to provide our services, meet legal and warranty obligations, and support legitimate business purposes such as advertising measurement, after which we delete or anonymize it.

12. Third-Party Links

Our Site may link to third-party websites (including Meta, Google, and manufacturer sites for the products we install). We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page indicates when this policy was last revised. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

14. Contact Us